Privacy Policy

Last Updated: March 25, 2026

At Bshidō Retail Private Limited ("Bshidō", "we," "us," or "our"), respect and integrity are central to our values, including how we handle your personal data. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you use our services (“Services”), including visiting our website https://bshido.com, interacting with us during purchases, promotions, or events, or communicating with our team.

This Policy also explains your rights under the Digital Personal Data Protection Act, 2023 (DPDP) and other relevant global data protection laws.

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information to offer you a seamless and secure shopping experience:

a) Personal Information - Full name, email address, phone number, billing and shipping addresses, payment details (processed securely via third-party providers such as Razorpay, Stripe, or PayPal. Bshidō does not store your card information.

b) Automatically Collected Data (Usage Data) - When you interact with our website, we may automatically collect: IP address, browser type and version, device type (e.g., mobile, desktop, tablet), pages visited, time spent, and browsing behavior, referral sources (e.g., search queries, social media). This information helps us understand how visitors use our website and improve the user experience.

c) Cookies & Tracking Technologies - We use cookies, pixels, and tags to: remember your preferences (e.g., language, login, cart items), improve website functionality and performance, deliver tailored promotions and content.

You may manage or disable cookies in your browser settings. However, note that some features of the website may not function properly without them.

2. How We Use Your Information

We use your information to: 

• Process and fulfill orders
• Deliver products and manage customer accounts
• Communicate order updates, support messages, and service notices
• Send marketing communications (only if opted in)
• Analyze website usage to improve performance and user experience
• Detect & prevent fraud, comply with legal obligations, and handle disputes

3. Sharing Your Information

We respect your privacy and only share your personal data when necessary. Your information may be shared with:

• Trusted Service Providers: Including payment gateways, shipping partners, analytics platforms, and marketing tools that help us operate our services.
• Business Transactions: Such as mergers, acquisitions, restructuring, or asset transfers, your information may be transferred as part of the transaction.
• Affiliates and Brand Partners: For joint promotions or services, (where permitted by law and with your consent where required).
• Legal Compliance: In response to legal requests, court orders, or to protect our rights, property or safety of Bshidō and its users'.
• With your consent: For any additional purposes explicitly agreed to by you.

We never sell or rent your personal data to third parties.

4. Data Security

We are committed to protecting your personal information through: Encrypted payment processing via PCI-compliant gateways, SSL encryption for secure website browsing, role-based access control within our internal systems, regular audits and system monitoring. Additionally, we train our staff on data security and have a data breach response plan in line with applicable regulations.

While we take all reasonable precautions, no method of transmission over the Internet is 100% secure. In the unlikely event of a data breach, we will notify affected users as required by applicable laws.

5. International Data Transfers

If you access our Services from outside India, your information may be transferred to and stored in India or other jurisdictions where our service providers operate. In doing so, we ensure that your data receives adequate protection in line with applicable laws.

6. Your Privacy Rights

Depending on applicable laws, you may have the right to:

• Access- Request a copy of your personal data
• Correction- Update or amend inaccurate or incomplete data
• Deletion ("Right to be Forgotten")- Ask us to delete your data
• Restriction or Objection- Limit or object to specific uses, such as marketing
• Withdraw Consent- Opt-out of promotional communications at any time

To exercise your rights, please contact us at info@bshido.com. We will respond within the time frame required under applicable law.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law (e.g., tax, accounting, or compliance obligations).

8. Children’s Privacy

We do not knowingly collect personal data from children under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately so we can take appropriate action.

9. Third Party Links

Our website may contain links to external websites or services. We are not responsible for the privacy practices, content, or security of these third-party platforms. We recommend reviewing their privacy policies before providing any personal information.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practice or legal requirements. Any significant changes will be communicated via email or clearly posted on our website. The "Last Updated" date at the top reflects the current version.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at info@bshido.com
Business Hours: Monday to Saturday | 10:00 AM to 6:00 PM (IST)