Privacy Policy

Last Updated: February 15, 2026

At Bshido Retail Private Limited ("Bshidō", "we," "us," or "our"), respect and integrity are core to our code, including how we handle your data. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you use our services (“Services”), including visiting our website https://bshido.com, interacting with us during purchases, promotions, or events, or communicating with our team.

This Policy also explains your rights under the Digital Personal Data Protection Act, 2023 (DPDP) and other relevant global data protection laws.

By using our Services, you agree to the practices described below.

1. Information We Collect

We collect the following types of information to offer you a seamless and secure shopping experience:

a) Personal Information - Full name, email address, phone number, billing and shipping addresses, payment details (processed securely via third-party providers such as Razorpay, Stripe, or PayPal - we do not store your card information).

b) Automatically Collected Data (Usage Data) - When you interact with our website, we may automatically collect: IP address, browser type and version, device type (e.g., mobile, desktop, tablet), pages visited, time spent, and browsing behavior, referral sources (e.g., search queries, social media).

c) Cookies & Tracking Technologies - We use cookies, pixels, and tags to: remember your preferences (e.g., language, login, cart items), improve website functionality and performance, deliver tailored promotions and content.

You can manage or disable cookies in your browser settings. Note that some features may not function properly without them.

2. How We Use Your Information

We use your data to: 

• Process and fulfill orders
• Deliver products and manage customer accounts
• Communicate order updates, support messages, and service notices
• Send marketing communications (only if opted in)
• Analyze website usage to improve performance and user experience
• Prevent fraud, comply with legal obligations, and handle disputes

3. Sharing Your Information

We respect your privacy and only share your personal data when necessary:

• With trusted third-party providers: Payment gateways, shipping partners, analytics platforms, and marketing tools
• In business transactions: Such as mergers, acquisitions, or asset transfers
• With affiliates and brand partners: For joint promotions or services, (where permitted by law and with your consent where required)
• As required by law: In response to legal requests, court orders, or to protect our rights and users' safety
• With your consent: For any additional purposes explicitly agreed to by you 

We never sell your personal data to third parties.

4. Data Security

We are committed to protecting your personal information through: Encrypted payment processing via PCI-compliant gateways, SSL encryption for secure website browsing, role-based access control within our internal systems, regular audits and system monitoring. Additionally, we train our staff on data security and have a data breach response plan in line with applicable regulations.

While we take all reasonable precautions, no method of transmission over the Internet is 100% secure. If a data breach occurs, we will notify affected users as required by applicable laws.

5. International Data Transfers

If you access our Services from outside India, please note that your data may be transferred to, and stored in, India or other jurisdictions. In doing so, we ensure that your data receives adequate protection in line with applicable laws.

6. Your Privacy Rights

Depending on your location, you may have the right to:

• Access and Portability – Request a copy of your personal data
• Correction – Update or amend inaccurate or incomplete data
• Deletion ("Right to be Forgotten") – Ask us to delete your data
• Restriction or Objection – Limit or object to specific uses, such as marketing
• Withdraw Consent – Opt-out of promotional emails at any time

To exercise your rights, please email us at info@bshido.com. We will respond within the time frame required by law.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law (e.g., tax, accounting, or compliance obligations).

8. Children’s Privacy

We do not knowingly collect personal data from children under the age of 18 If you believe a child has provided us with personal information, please contact us immediately so we can take appropriate action.

9. Third-Party Links

Our website may contain links to external websites or services. We are not responsible for the privacy practices, content, or security of those third-party platforms. Please review their privacy policies separately.

10. Updates to This Policy

We may revise this Privacy Policy from time to time. Any significant changes will be communicated via email or clearly posted on our website. The "Last Updated" date at the top reflects the current version.

Contact Us

For questions, concerns, or requests related to this Privacy Policy, please contact us at support@bshido.com
Business Hours: Monday – Saturday, 10 AM to 6 PM (IST)